Fix
Stop the leaks before you chase more leads.
- Know your number: members, member value and capacity
- Find where enquiries and members are slipping away
- Fix your follow-up so no good enquiry goes quiet
- Set up systems that do the routine work for you
Membership for independent gym owners
The Growth Hub is where you stop going it alone.
Practical playbooks. Live sessions with me. And a community of independent gym owners like you.
Before we go any further
As always, I want to be straight with you…
I'm not going to sell you a dream. I won't promise you a full timetable by Friday, or tell you that joining a membership does the work for you. And I won't hand you someone else's checklist and call it a plan. Every gym is different, and growth that lasts comes from fixing what's actually holding yours back.
Here's what I can tell you: I've been in fitness for more than 25 years. I built Manx Boot Camps to six locations, grew WA Boot Camps for Women to six more, and have spent years coaching gym, studio and PT business owners, including leading NPE Fitness's UK and European coaching team.
I know where owners get stuck: enquiries that go quiet, follow-up that depends on who has time, members who drift away in their first few months.
And I know how to fix it, because I've worked through it with owners in the UK, Ireland, Australia and North America.
The Growth Hub exists because figuring this out alone costs too much time and too much money. It's direct access to someone who's already done the work, alongside other owners doing the same work you are.
— Andrew
The Growth Hub
Is The Growth Hub right for you?
Video coming soon
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You're not growing this alone.
The Growth Hub grows with you, stage by stage, alongside owners doing exactly the same work. Follow the path.
- Ask your first question
- Get help with your setup
- Follow the playbook
- Join a live session
Fill
Now the fun begins. Let's fill your timetable.
- Run campaigns that bring in good prospects every month
- Turn more enquiries into trials, and trials into members
- Bring back past members and old leads
- Share your wins and struggles
- Get feedback from other owners
- Use the Convert playbooks
- Bring it to a live session
Free
It's a real business now. Time to find your freedom.
- Keep good members for longer with better onboarding
- Build referrals and a reputation that brings people to you
- Let automation and AI handle the routine
- Step back from the work that doesn't need you
- Use the Keep and Grow playbooks
- Get feedback on your systems
- Read The Growth Brief each month
The road beyond
No matter where you're starting, there's a next step waiting, and other owners already there to help you take it.
Everything's included.
The core of your membership: always on, and always growing.
Monthly live workshop
Each month I run a live workshop on the topic in that month's Growth Brief. Bring your questions and we'll put it to work together. Every session recorded.
Monthly
The Growth Brief
A printed magazine in the post every month, with QR codes that take you straight to the playbook you need. A PDF of every issue is in the Hub too.
Monthly, in print
Community access
A real community of independent gym and studio owners. Ask questions, share wins and struggles, and learn from each other.
Always on
Playbook library
Short, practical playbooks to attract, convert, keep and grow members, on the tools you actually use.
Always growing
Where you are now. Where you're heading.
Every owner starts somewhere different. Here's the shift The Growth Hub is built to help you make.
NowQuiet weeks and gaps in your timetable
Heading toA steady flow of good enquiries, every month
NowFollow-up that depends on who has time
Heading toEvery enquiry followed up fast, automatically
NowMembers drifting away after a few months
Heading toMembers who stay, and bring their friends
NowDoing the marketing late at night
Heading toA business that grows without you in every session
My process
The Fitness Marketing Growth Engine.
Nine steps every successful fitness business follows, in three levels. Inside the Hub, each step has its playbook, so you always know what to work on next, and how to get from where you are (A) to where you want to be (B).
Level 1
Foundation
- 1
Clarify your vision
Know the gym you're building, your number and why it matters.
- 2
Know your target audience
Who your ideal member is, what they want and where to find them.
- 3
Build your core offerings
Memberships and programs your ideal members say yes to.
Level 2
Systems & growth
- 4
Create a marketing strategy
A simple plan for where your next members come from.
- 5
Implement your marketing funnel
From first enquiry to booked trial, with follow-up that runs itself.
- 6
Drive traffic to your funnel
Campaigns, referrals and reactivation that bring good prospects every month.
Level 3
Authority & expansion
- 7
Sales mastery
Turn more trials and consultations into members, without the hard sell.
- 8
Systemise your business
Automation, AI and a team doing the routine, so you can step back.
- 9
Review & scale
Measure what moved, keep members longer and grow on purpose.
Plus, every month
The Growth Brief, in the post.
A printed magazine for members that helps you think through one growth question, away from the screen.
When something lands, scan the QR code on the page and you're straight into the video, lesson or download that helps you act on it in the Hub. A PDF of every issue is in the Hub too.
I've done this before: from 2016 to 2018 I ran a monthly printed newsletter for Lifestyle 180's clients, and in 2024 I brought it back as the Fitness Marketing Blueprints newsletter. With Lifestyle 180 we also ran an online community and quarterly masterminds for our members. The Growth Hub and The Growth Brief build on all of it, for gym and studio owners.
Planned topics include:
- TopicYou don't need more leads
- TopicWhat's one member worth?
- TopicAre you full, or just busy?
What owners say
Is The Growth Hub the right fit?
It's not for everyone, and that's okay. Here's how to know.
This is for you if…
- You run an independent gym or studio and you're serious about growing it
- You want direct access to someone who has built and coached fitness businesses
- You're tired of generic marketing advice that doesn't fit a gym
- You want a room of owners doing the same work you are
- You're ready to implement, not just learn
Probably not for you if…
- You're chasing a "proven system" someone promises will fill your gym overnight. This is real work, not a formula
- You want it done for you rather than done with you (that's Get Members)
- You want to keep consuming content without putting anything into practice
- You expect results without showing up
Try it. If it's not for you, I'll refund you.
Join, explore the community, come to a live workshop and dig into the playbooks. If The Growth Hub isn't the right fit within 14 days, just ask: full refund, no awkward questions.
Join The Growth Hub.
Everything included.
Same access. Same community. I'm with you either way.
Monthly
$97/month
- Monthly live workshop with me on the Brief's topic
- The Growth Brief, printed and posted monthly
- Active member community
- Playbook library for all nine steps
- Help when you're stuck: ask and I'll guide you
- 14-day money-back guarantee
Cancel anytime. No contracts.
Get startedAnnual
$900/year
- Monthly live workshop with me on the Brief's topic
- The Growth Brief, printed and posted monthly
- Active member community
- Playbook library for all nine steps
- Help when you're stuck: ask and I'll guide you
- 14-day money-back guarantee
Annual member bonusA 30-minute 1-on-1 call with me, for anything you need.
Best value. Billed once a year.
Join The Growth HubAll plans include a 14-day money-back guarantee. See the refund policy and membership terms. Questions? Get in touch.
Integration needed: the plan buttons appear once the Circle checkout links are supplied (growthHubJoinUrl for monthly, growthHubAnnualUrl for annual).
Questions owners ask.
Do I need my marketing figured out before joining?
No. Most owners join because they're unclear or stuck. You just need to be willing to put the work in. The playbooks, the community and the live sessions are designed to meet you where you are.
Is there a free trial?
No free trial, but there's a 14-day money-back guarantee. Join, explore the community, come to a workshop and dig into the playbooks. If it's not the right fit, ask for a full refund within 14 days.
How active are you inside the Hub?
I'm in the Hub with you: running the live sessions, answering questions in the community and pointing you to the right playbook when you get stuck.
Can I cancel anytime?
Yes, cancel anytime: no penalties, no questions asked. Both plans renew automatically (monthly each month, annual each year), but if you cancel before your next renewal date you keep full access until the end of the period you've already paid for.
How do the live workshops work?
Each month's Growth Brief explores one growth topic. About a week after it lands, I run a live workshop on that topic, so you can bring your questions and turn the ideas into action with the matching playbook.
What happens to my access if I cancel?
The playbooks, workshops, community, The Growth Brief and direct access to me are for active members only. If you cancel, your access ends at the close of your billing period. If you want to keep the benefits, stay a member. Simple as that.
What's the difference between The Growth Hub and an Access Andrew call?
An Access Andrew call is a one-off hour on one specific challenge. The Growth Hub is ongoing: playbooks for all nine steps, live sessions, the community, The Growth Brief and help whenever you're stuck. Plenty of owners start with a call and join the Hub when they want consistent support.
How is this different from Get Members?
The Growth Hub is done with you: I guide you, and you do the work. Get Members is done for you: I build it with you, inside the business, over 90 days.
What if I'm not technical?
Good, then you're exactly who the Hub is built for. You don't need to know your way around a CRM or automation. I explain things in plain language, not jargon, and show you step by step.
How is this different from your YouTube videos and Growth Notes?
They're general ideas for everyone. In the Hub, the help is about your gym: your numbers, your questions and your next step, with the playbooks to put it into practice.
Do I need to attend live, or can I watch recordings?
Every workshop is recorded and available in the Hub, so you never miss one because of your timetable. Attending live means you can bring your own questions and get answers there and then.
Is The Growth Brief printed or digital?
Both. A printed copy is posted to you every month, and a PDF of every issue is waiting inside the Hub.
Where does the Hub live?
On Circle, a community platform that works in your browser and in its app. The QR codes in each Brief take you straight to the right page.
Join The Growth Hub and build a gym that works.
Direct guidance, and a community of owners who've been exactly where you are.
Not ready yet? Get Growth Notes, free.