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Andrew Wallis

Free tutorials for fitness business owners

Learn how to get and keep more members.

Practical videos on marketing, sales, retention and systems, organised by the job you're working on. Pick a topic, press play, and use what you learn this week.

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Start here: what the channel is for, in 80 seconds.

Attract

Get the right people interested.

Lead magnets, content and local partnerships that bring in the right enquiries, not just more of them.

  • This Lead Magnet Helped Me Get Clients from Local Health Pros (Do This!)

  • This Simple PDF Lead Magnet Helped Us Get More Fitness Clients (Do This Today)

  • Stop Posting Content That Doesn't Convert! Here's What to Do Instead

  • Why You're Attracting the Wrong Clients And What to Do About It

Convert

Turn more enquiries into members.

Free sessions, trials and sales conversations that feel helpful, not pushy.

  • You're Getting Leads… But They're Not Becoming Clients (Here's Why)

  • How to Turn Free Sessions Into Paying Clients Without Feeling 'Salesy'

  • How to Sell Coaching Without Feeling Pushy or Salesy

  • Stop Selling Sessions. Start Selling Outcomes. Here's Why It Works.

Keep

Keep good members for longer.

Why people quietly drift away, and the experience and campaigns that bring them back.

  • Why Personal Trainers Lose Clients (Without Realising Why)

  • How to Build a World Class Client Experience That Increases Retention

  • Win Back Your Fitness Warriors: The Power of the Client Reactivation Campaign

  • Why Personal Trainers Never Get Consistent Referrals

Grow

Build a business that runs without you.

Systems, offers and the CEO habits that let you step back without everything stopping.

  • How to Build a Marketing System That Works While You Coach

  • The 5 Systems Every Successful PT Business Has

  • How to Run Your Fitness Business Like a CEO Not Just a Coach

  • If I Had to Start My Fitness Business Again, I'd Do This First

Got a question? Ask it.

If a gym or studio owner is asking it, others are too. Send me your question and I may answer it in a future tutorial, with your name left out unless you'd like it in.

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