Learning centre
Straight answers for gym and studio owners.
Articles and videos on getting, converting and keeping members, and on building a business that runs without you. Written from 25 years in the fitness industry, and free to read.
Topics
- Attract Get the right people interested Lead generation, local search, content, email and the tools that bring the right enquiries to your door. 10 articles · 4 videos
- Convert Turn more enquiries into members Follow-up, consultations, trials and sales conversations that feel helpful, not pushy. 2 articles · 4 videos
- Keep Keep good members for longer Onboarding, the first 90 days, newsletters, retention and winning back members who've drifted. 4 articles · 4 videos
- Grow Build a business that runs without you Systems, software, numbers and the decisions that let you step back without everything stopping. 6 articles · 4 videos
Start here
The questions owners ask most.
New articles are added each month, starting with the topics gym and studio owners search for most.
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Attract
Gym lead generation: strategies that actually work
Where good enquiries really come from, and which channels to start with.
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Attract
Gym marketing strategies that work
Twelve strategies across the whole member journey, and a one-page plan.
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Attract
Marketing tools for gyms and studios: what you actually need
The tools worth paying for, the free ones that do the job, and AI.
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Attract
Email marketing for gyms: the emails that win and keep members
The six automated sequences every gym needs, and how to make sure they arrive.
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Keep
Gym newsletter ideas members actually read
Fifteen ideas, a simple layout and the mistakes to avoid.
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Grow
Best gym management software: how to choose the right one
Eight platforms compared, with quick picks for your type of gym.
Video tutorials
Prefer to watch?
Short, practical videos you can play right here. See all video tutorials.
Can't find your question? Ask it.
Every article here started as a question from a gym or studio owner. Send me yours and I'll answer it in a future article or video, without naming you unless you'd like me to.