Attract
Get the right people interested.
Lead generation, local search, content, email and the tools that bring the right enquiries to your door.
Articles
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Gym lead generation: strategies that actually work
Where good enquiries really come from, and which channels to start with.
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Gym marketing strategies that work
Twelve strategies across the whole member journey, and a one-page plan.
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Marketing tools for gyms and studios: what you actually need
The tools worth paying for, the free ones that do the job, and AI.
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Email marketing for gyms: the emails that win and keep members
The six automated sequences every gym needs, and how to make sure they arrive.
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Local SEO and AI search for gyms
How to show up when people nearby search, or ask an AI, for a gym.
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How much should a gym spend on marketing?
A straight answer on budgets, and how to tell if the money's working.
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Google Business Profile for gyms
Setting up your profile and handling reviews, good and bad.
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The content waterfall: one idea, a week of content
Turn one piece of content into a week of posts, emails and videos.
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Gym marketing calendar
The dates and seasons to plan your campaigns around, updated each year.
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Lead magnets for gyms and studios
Free offers that attract the right people, not just anyone.
Coming soon
Can't find your question? Ask it.
Every article here started as a question from a gym or studio owner. Send me yours and I'll answer it in a future article or video, without naming you unless you'd like me to.