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Andrew Wallis

Free for gym and studio owners

Win back former members in 12 days.

The Reset Campaign Kit is the email and text sequence behind A$11,500 from returning clients in two weeks at a studio I work with. Five messages, ready to adapt for your gym and send this month.

  • Five messages over 12 days: three emails and two texts, written as fill-in templates.
  • The one line that makes it personal, and how to set it up in your CRM.
  • How to handle the replies, including "not yet" and "stop".
  • Two bonus campaigns by email: one for past enquiries, one for member referrals.

Get the kit, free.

It arrives in your inbox straight away.

Your details are used to send the kit and Growth Notes, and nothing else. See the privacy policy.

Integration needed: sign-ups are sent once resetKitFormEndpoint (a HighLevel inbound webhook that tags the contact and starts the kit emails) is set in site-config.js.

Why it works

Not another discount. A reason to come back.

  • It's personal

    Each email reminds the person why they first came to you. It reads like a note from someone who remembers them, because it is.

  • Replying is easy

    No booking links or forms. People reply with one word, and you call them. More replies, and better conversations.

  • It's a restart, not a sale

    Returning members get a fresh start built around where they are now, with a strong reason to act and a limited number of places.

From experience

Built from campaigns I run, not theory.

I wrote the original version as a winter campaign for one studio I work with. No ads and no price cuts, just a strong reason to come back with the first month of training free. In two weeks it brought in A$11,500 from former clients.

The kit is the updated version, which that studio is running again this season. Five former clients replied "yes" within hours of the first email.

Andrew to confirm: confirm you're happy to mention the spring campaign's early replies (five "yes" replies within hours of the first email). The studio isn't named anywhere.

Is it for you?

Made for independent gyms and studios.

It works best if you've been open long enough to have a list of former members, and you can send email and texts from your gym software or CRM. If you're a personal trainer just starting out, my free learning centre is a better place to begin.

Do I need HighLevel?

No. Any tool that sends email and texts to a list will do. If you use HighLevel, the kit includes notes on setting up the reply handling as a workflow.

What offer should I use?

The kit explains how to build one that doesn't cheapen your gym: a proper restart with something valuable added, such as a free first month of coaching, and a limited number of places.

Is it legal to email former members?

In the UK, usually yes, if they had a clear chance to opt out when they joined and every message lets them unsubscribe. The kit includes a short checklist. If in doubt, check your local rules.

Can you set this up for me?

Yes. If you're on HighLevel, I can build the whole campaign in your account, from the messages to the reply handling and pipeline. Start with the free kit, and if you'd rather not do it yourself, see HighLevel help.

Does it work outside Australia?

Yes. The idea is universal: a natural restart point and a personal invitation. Run it in January, September or whenever your area's seasons turn.

Get the kit, free