Growth and marketing for independent fitness businesses
I help independent gyms and fitness studios get and keep more members through better marketing, smarter systems and practical AI.
You might need more enquiries, a better way to follow them up, or help keeping good members for longer. You don't need to know which tool or system will fix it before we talk.
Fewer people are getting in touch, or the people who do aren't the right fit for what you offer.
People enquire, but too few of them book, turn up or go on to join.
Messages and leads are handled inconsistently, so good prospects go quiet before anyone gets back to them.
Retention is slipping, and it's hard to see why or what to change first.
Often it's a mix, and it wears you down. You end up coaching, selling, answering messages and doing the marketing late at night. You opened your gym to change people's lives, not to become a full-time marketer, and a business that delivers real results deserves to be full.
Work with me
Have me build it for you, grow it yourself with my guidance and a community behind you, or book a single call when you're stuck on something specific.
Done for you · 90 days
"I need a steady flow of new members, without spending my nights doing the marketing." I build it with you, so it keeps working after we're done.
By application
See how it worksMembership · Done with you
"Show me what to fix, and help me when I get stuck." Grow your gym yourself, with my playbooks, live help and a community behind you.
$97 a month
Explore the HubOne-off help
Stuck on something specific in your studio? Book an hour with me, or a bundle of calls, and leave with a clear next step.
From $225
See call optionsThe Growth Hub
Playbooks for the one thing you're fixing this month, live sessions with me, and owners doing the same work. When you get stuck, ask, and I'll point you to what to do next.
And every month, members get The Growth Brief in the post: a printed magazine with QR codes that take you straight to the playbook you need.
Free kit for gym and studio owners
The Reset Campaign Kit is the email and text sequence behind A$11,500 from returning clients in two weeks at a studio I work with. Five messages, ready to adapt for your gym and send this month.
Plus Growth Notes, one practical idea for your gym every week. Unsubscribe any time.
Why work with me
I've been on your side of the counter. I started on the gym floor in 1999, qualified as a personal trainer in 2004, built Manx Boot Camps to six locations on the Isle of Man, then grew WA Boot Camps for Women to six more in Perth.
Since 2012 I've coached gym, studio and PT business owners: first in Australia with Fit for Profit, guiding its members through the NPE Fitness coursework, then from 2014 in London, helping build NPE's UK and European operation. There I led a team of six Business Success Coaches and taught NPE's growth methods on stage at its conferences.
I've also been hired to visit gyms and studios across the UK and Ireland, and in Australia, Canada and the US, to see how they really run and sit with owners and their teams on strategy. And I've done this before: from 2016 to 2018 I ran Lifestyle 180's monthly printed newsletter for our clients, and in 2024 I brought it back as the Fitness Marketing Blueprints newsletter.
I'll tell you honestly what I think, and once I'm in your corner, I stay there.
Tell me what is happening in your business and where you feel stuck. You don't need to have the answer worked out, or know which option fits. Start with the problem, and I'll point you to the right next step.
The goal: a fuller timetable, members who stay, and a business that gives you more of your time back. That is what I mean by Find Your Freedom.
